Resilient Consumers Remain Optimistic Despite Mounting Affordability Pressures
TransUnion released its Q2 2026 Consumer Pulse study, finding that 55% of U.S. consumers remain optimistic about their household finances over the next 12 months, unchanged from the prior year. Financial pessimism declined to 23% from an all-time high of 27% in Q2 2025, with Gen Z and Millennials showing the highest optimism levels at 68% and 63% respectively.
Key figures
- Gen z optimism pct
- 68%
- Recession fear pct
- 51%
- Survey sample size
- 2996
- Consumer optimism pct
- 55%
- Inflation concern pct
- 83%
- Consumer pessimism pct
- 23%
- Millennial optimism pct
- 63%
- Baby boomer pessimism pct
- 28%
- Credit application intent pct
- 28%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.