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Shock Top Kicks Off the World’s Biggest Summer of Soccer with Shocking Upsets

$TLRYPress releaseJun 15, 2026, 7:00 AM ETRead the release

Tilray Brands announced a 'Shocking Upsets' summer promotion for its Shock Top beer brand, running from June 28 through July 19, 2026. The campaign offers rebates to legal-drinking-age consumers if a team ranked 21st or lower defeats a top-10 ranked team during tournament play.

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