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For the Reasons that Matter: A First‑of‑Its‑Kind Multi-Country Campaign Spotlights Adult Respiratory Health

$PFEPress releaseApr 30, 2026, 4:14 AM ETRead the release

Pfizer Philippines, alongside healthcare professionals, has launched the 'For the Reasons that Matter' campaign to raise awareness about adult respiratory health across the Philippines, Malaysia, Indonesia, and Singapore. The initiative aims to bridge the gap between adults' health intentions and their protective actions against serious illnesses like COVID-19, influenza, RSV, and pneumococcal pneumonia.

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