NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration
NielsenIQ (NIQ) announced a strategic data sharing collaboration with Ulta Beauty, the largest U.S. specialty beauty retailer, to expand visibility into the U.S. beauty marketplace. Under the agreement, Ulta will integrate sales data into NIQ’s forthcoming Full View™ of Beauty channel and select NIQ as its primary provider for beauty insights using Omnishopper and Digital Purchases solutions.
Key figures
- Niq panelists
- 250000
- Ulta loyalty members
- 47000000
- Global consumer spend
- $7.4 trillion
- Global population coverage percent
- 82
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