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/C O R R E C T I O N -- Tootsie Roll Industries/

$TRPress releaseJun 15, 2026, 10:22 PM ETRead the release

Tootsie Roll Industries issued a corrected press release announcing a new TV spot featuring the iconic Mr. Owl alongside a color-changing chameleon to promote the brand's variety of flavors. The campaign, developed with agency Schafer Condon Carter and animation studio Calabash, highlights flavors beyond the original chocolate and marks the first time Mr. Owl is seen eating a Tootsie Roll instead of a Tootsie Pop.

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