NIQ and Unlimitail Collaborate to Deliver the Next Generation of Omnichannel Retail Media Insights & Measurement Across Retailers and Countries
NIQ and Unlimitail formed a strategic collaboration to provide AI-powered omnichannel retail media insights and measurement across Unlimitail's global network. The partnership will integrate NIQ's measurement capabilities with Unlimitail's infrastructure, spanning 21 countries, 35 retailers, and over 250 million loyalty cardholders, to enhance ROI tracking for advertisers.
Key figures
- Niq consumer spend
- $7.4 trillion
- Unlimitail websites
- 120
- Unlimitail countries
- 21
- Unlimitail retailers
- 35
- Cmo increase spend pct
- 67
- Niq operations countries
- 90
- Rmeasurement adequacy pct
- 53
- Niq population coverage pct
- 82
- Unlimitail monthly page views
- 2000000000
- Unlimitail loyalty cardholders
- 250000000
AI analysis
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