Basis and Cint Enable Real-Time Brand Lift Measurement for Omnichannel Campaigns
Basis has integrated Cint’s brand lift measurement technology into its autonomous advertising operating system, allowing for real-time in-flight campaign optimization. The integration enables advertisers to measure brand awareness, ad recall, and purchase intent daily without manual setup, utilizing Cint’s Lucid Measurement platform.
Key figures
- Advertiser launch time reduction rate
- 88%
AI analysis
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