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Joe Vernachio Named President of SOREL

$COLMPress releaseJun 17, 2026, 6:00 PM ETRead the release

Columbia Sportswear appointed Joe Vernachio as President of its SOREL brand, effective June 22, 2026. Vernachio brings significant industry experience, having previously served as CEO of Allbirds and held leadership roles at The North Face, Nike, and Mountain Hardwear.

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