Seven in 10 Insurers Say They Deliver Personalized Experiences; Fewer Than Half of Consumers Agree

A new TransUnion study reveals a significant gap between insurer and consumer perceptions of personalization, with 70% of insurers claiming to deliver it but only 43% of consumers agreeing. The research indicates that 62% of insurance leaders cite departmental data silos as the primary barrier, even as 46% prioritize investments in hyper-personalization and AI.

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