Letter to Shareholders from Conn Davis, Chief Executive Officer: First 100 Days
CEO Conn Davis reported over 800,000 launchers in customer hands and outlined a strategy to expand from 900 to 2,000 retail locations by year-end, supported by a new marketing partnership with agency HLK. Operational data indicates improving conversion rates, including a retail partner that increased monthly purchases 147% to $200,000 in April following the deployment of end-cap displays.
Key figures
- Guidance
- FY26 gross margin ~62%, inventory turns ~1.5x to 2.0x
- Inventory
- 33100000
- Launchers
- 800000
- Retail locations
- 900
- Retail locations target
- 2000
- Quiz responses
- 87000
- Retail sales apr
- 200000
- Sales increase pct
- 147
- Cl yield target pct
- 90
- Cl yield current pct
- 80
- Try buy participants
- 51
- Retail sales prior avg
- 81000
- Quiz conversion rate pct
- 1.2
- Site conversion rate pct
- 0.6
- Try buy conversion rate pct
- 28
AI analysis
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