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Wrangler® Celebrates Its Deep Roots in Country Music With Major Festival Activations Across the U.S. This Summer

$KTBPress releaseJun 22, 2026, 8:00 AM ETRead the release

Wrangler, a brand owned by Kontoor Brands, is launching a nationwide summer tour of festival activations to celebrate its 75-year legacy in country music. The campaign features major sponsorships and consumer experiences at CMA Fest, Braves Country Fest, Under The Big Sky, and the seven-stop Bulls, Bands, and Barrels tour.

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