BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth
BrewDog, owned by Tilray Brands, reported record fan turnout and double-digit sales growth across its UK bar network during the FIFA World Cup. The event accelerated demand for Tilray's American craft portfolio, with SweetWater, Montauk, and Blue Point selling through initial inventory allocations in the first week.
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