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Bath & Body Works Expands Reach with Nationwide Launch at Ulta Beauty

$BBWIPress releaseJun 23, 2026, 9:00 AM ETRead the release

Bath & Body Works announced a strategic partnership with Ulta Beauty to bring a curated selection of body care and home fragrance products to more than 600 stores nationwide and Ulta.com starting July 12, 2026. The assortment will include iconic signature scents and Ulta exclusives, such as the return of the nostalgic Juniper Breeze fragrance.

Key figures

Launch date
July 12, 2026
Ulta store count
600
Bbwi us canada store count
1900
Bbwi international store count
500

AI analysis

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