Bigger Isn’t Always Better: Move-Up Homebuyers Prioritize Style and Functionality Alongside Square Footage, According to New PulteGroup Survey
A new PulteGroup survey of 1,325 U.S. homeowners found that 51% of move-up buyers purchased a home the same size or smaller, prioritizing style and functionality over square footage. The results indicate 78% of buyers said their new home met or exceeded expectations, with location and modern kitchens cited as top must-have features.
Key figures
- Survey respondents
- 1325
- Percent comfort improved
- 47%
- Percent prioritized location
- 55%
- Percent must have modern kitchen
- 37%
- Percent met exceeded expectations
- 78%
- Percent bought same or smaller size
- 51%
AI analysis
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