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BrewDog and Tilray Beer Are Ready to Pour the World’s Biggest Bar Tab — £1 Million of Free Pints

$TLRYPress releaseJun 24, 2026, 8:13 AM ETRead the release

Tilray Brands and its subsidiary BrewDog announced a promotional campaign offering a £1 million bar tab for free pints if England, Scotland, or the U.S. reaches the World Cup final. The promotion will be active at participating Tilray-owned BrewDog pubs and other brewpubs including SweetWater and Breckenridge, starting the day after the final match on July 20.

Key figures

Promotion value
£1 million

AI analysis

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