SUN CRUISER AND DYLAN EFRON TEAM UP TO GET DRINKERS OUTSIDE ALL SUMMER LONG
Sun Cruiser, a brand of The Boston Beer Company, is partnering with outdoor enthusiast Dylan Efron for a summer-long marketing campaign aimed at driving consumer engagement. The collaboration features a limited-edition Sunset Club Pack containing four of Efron's favorite flavors and includes experiential events like a run club in NYC and beach volleyball in California.
Key figures
- Abv
- 4.5%
- Serving size oz
- 12
- Sugar per serving
- 1g
- Calories per serving
- 100
AI analysis
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