One in Three Western Consumers Now Buy Products Discovered on Social Platforms as AI Reshapes Commerce, According to NIQ
NIQ presented new analysis at The Consumer Goods Forum Global Summit revealing that nearly one in three Western consumers now purchase products they first discover on social platforms. The report highlights how AI and emerging commerce models are driving a shift toward discovery-led commerce, with retail media growing into a $184 billion global market.
Key figures
- Population coverage
- 82%
- Operations footprint
- more than 90 countries
- Tracked consumer spend
- $7.4 trillion
- Retail media market size
- $184 billion
- Social commerce adoption
- one in three
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.