TRULY HARD SELTZER BETS $5 MILLION THAT U.S. SOCCER WILL WIN IT ALL, AND GIVES ONE FAN THE CHANCE TO CASH IN
Truly Hard Seltzer, a brand of The Boston Beer Company, has launched a promotional campaign offering a $5 million prize to a fan if the U.S. Men's National Team wins the international tournament this summer. The 'Drink Like a Believer' campaign features limited-edition products, including the Truly Star Squad Variety Pack and 12 Collectible City Cans, as well as a publicity stunt renaming Hoboken, NJ to 'Believe, USA'.
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