BrewDog and Tilray Beer Add Canada to The World's Biggest Bar Tab as Canada Advances to the Next Round
Tilray Brands and its subsidiary BrewDog expanded their promotional campaign to include Canada following the national team's advancement in a major international football tournament. The companies pledged to activate a £1 million bar tab at participating BrewDog pubs and Tilray-owned brewpubs if Canada, England, or the United States reaches the tournament final.
Key figures
- Bar tab value
- £1 million
AI analysis
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