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IFF Launches SENSORA™, an Innovative Pro-Fragrance Technology Platform

$IFFPress releaseJun 30, 2026, 8:00 AM ETRead the release

IFF launched SENSORA, a patent-pending pro-fragrance technology platform that uses light activation to extend scent release in home, fabric, and personal care applications. The first application, Floral Fusion, is designed for liquid detergents to provide an evolving olfactive profile that can last up to 20 days.

Key figures

Survey countries
17
Scent duration days max
20

AI analysis

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