U.S. Bank Survey: 67% of Parents Talk Money Before Age 12, But Still Need Tools to Take Action
A new U.S. Bank survey of over 3,000 adults found that 67% of parents are discussing money with children before age 12, signaling a major generational shift toward financial transparency. Despite this intent, only half of parents have opened a youth bank account, with uncertainty cited as a primary barrier rather than cost. To address this gap, U.S.
Key figures
- Employee count
- 70000
- Clients millions
- 15
- Fortune 500 rank
- 110
- Survey sample size
- 3004
- Greenlight annual value
- 69
- Gen z discussed money pct
- 62
- Boomer discussed money pct
- 49
- Parents discuss money before 12 pct
- 67
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.