NIQ Completes Acquisition of Flywheel’s China and Southeast Asia eCommerce Data & Insights Business, Expanding Digital Commerce Intelligence Capabilities
NIQ completed the acquisition of Flywheel’s China and Southeast Asia eCommerce data business, which operates under the YiMian brand, to expand its digital commerce intelligence capabilities. The transaction enhances NIQ's 'Digital Shelf' offerings in the region and brings over 100 global and regional clients into its ecosystem.
Key figures
- Client count
- 100+
- Global consumer spend coverage
- $7.4 trillion
AI analysis
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