NIQ Completes Acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights Business, Operating in China Under the YiMian (“一面”) Brand
NielsenIQ completed the acquisition of Flywheel's China and Southeast Asia eCommerce data and insights business, which operates under the YiMian brand. The transaction introduces Digital Shelf capabilities in China and strengthens NIQ's ability to measure consumer behavior across online, offline, and social commerce channels.
Key figures
- Niq countries coverage
- more than 90
- Acquired business clients
- more than 100
- Niq tracked consumer spend
- $7.4 trillion
- Niq global population coverage
- approximately 82%
AI analysis
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