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42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows

$NIQPress releaseMay 5, 2026, 7:00 AM ETRead the release

NielsenIQ released new research data indicating that 42% of consumers have used AI tools to shop in the past month, signaling a shift toward agentic commerce. The findings suggest AI is currently used as a guiding influence rather than a replacement for human decision-making, with recommendations and price comparison being primary use cases.

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