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Harley-Davidson Delivers First Quarter Financial Results

$HOGPress releaseMay 5, 2026, 7:00 AM ETRead the release

Harley-Davidson reported Q1 2026 revenue of $1.17 billion and diluted EPS of $0.22, with headline declines driven largely by a 54% drop in HDFS revenue following last year's asset sale transaction. Despite the consolidated revenue dip, the core motorcycle business showed healthy demand: North American retail sales jumped 14% to 23,803 units, driving global retail sales up 8% while dealer inventories fell 22% year-over-year.

Key figures

Eps
0.22
Revenue
$1.173 billion
Guidance
HDMC global motorcycle retail sales of 130,000 to 135,000 units; HDMC global motorcycle wholesale shipments of 130,000 to 135,000 units; HDMC operating income of a $40 million loss to a $10 million profit; HDFS operating income of $45 to $60 million
Revenue Yoy
-12%
Hdfs revenue change
-54%
Dealer inventory change
-22%
Share repurchase amount
$128 million
Global retail sales change
8%
North america retail sales change
14%

AI analysis

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