Hisense Delivers 38% Sales Uplift in Western Europe Markets With NIQ’s AI-Powered Market Intelligence
NIQ released a case study detailing its collaboration with Hisense, which utilized NIQ's AI-powered market intelligence to drive international expansion across 20 markets. Hisense reported a 38% year-over-year TV value growth in Western Europe in 2024 and an 18% CAGR in overseas revenue between 2015 and 2024, attributing the success to NIQ's data-driven decision systems.
Key figures
- Niq countries operations
- more than 90
- Niq global consumer spend
- $7.4 trillion
- Hisense overseas revenue cagr
- 18%
- Niq global coverage percentage
- 82%
- Hisense tv growth western europe yoy
- 38%
AI analysis
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