Coors Banquet Invites Fans to Earn Their Spurs Ahead of Highly Anticipated Dutton Ranch Series Premiere on Paramount+ and Paramount Network May 15
Molson Coors' Coors Banquet brand partnered with Paramount Advertising to launch a marketing campaign tied to the premiere of the series 'Dutton Ranch'. The campaign features limited-edition spur straps with a built-in bottle opener, available for $120 to fans 21+ who complete trivia on the brand's website.
Key figures
- Product price
- $120
- Daily release count
- 23
- Campaign duration days
- 14
AI analysis
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