Bath & Body Works Introduces ‘Fruit Fusion’ Franchise with Hilary Duff as Campaign Ambassador and Creative Partner
Bath & Body Works launched the Fruit Fusion body care franchise on July 6, featuring four new fruit-forward scents and starring Hilary Duff as brand ambassador. The launch supports the company's Consumer First Formula strategy and is backed by a comprehensive 360-degree marketing campaign across TV, social media and major markets.
Key figures
- Price range
- $4.95 to $18.95
AI analysis
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