Klaviyo Enters the (Social) Chat

Klaviyo launched Klaviyo Social Marketing, a new product designed to integrate social media engagement data directly into its B2C CRM platform. The tool allows marketers to capture signals from comments, DMs, and user-generated content to enrich customer profiles and automate personalized omnichannel campaigns. Early adopter Kulani Kinis reported growing its ambassador program to over 130,000 members and collecting 4,800 user-generated posts since implementation.

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