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Primo Brands Announces Leadership Changes to Sharpen Focus on Growth Priorities and Customer Experience

$PRMBPress releaseJul 7, 2026, 4:10 PM ETRead the release

Primo Brands is restructuring its executive team by hiring Vaughn Dickinson as President of Customer Direct & Go-to-Market and eliminating the role of Chief Operating Officer. Current COO Robert Austin will remain with the company until December 31, 2026, to ensure a smooth transition during the organizational shift.

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