Yatsen Group Announces Partnership with Sephora China, Cementing Position as a Science-Led Beauty Innovation Leader
Yatsen Group announced a strategic partnership to bring its Perfect Diary brand to Sephora China's network of approximately 300 retail outlets, including key hubs in Beijing and Shanghai. The agreement validates Yatsen's pivot to science-led premiumization, leveraging roughly $100 million in R&D investments to introduce technologically advanced products like the Biolip Essence Lipstick 3.0.
Key figures
- Sephora china outlets
- 300
- Rd investment since 2020
- $100 million
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