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AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

$THRYPress releaseJul 9, 2026, 9:05 AM ETRead the release

Thryv released its 2026 AI and Small Business Adoption Survey, finding that AI adoption among U.S. SMBs rose to 66% from 55% a year ago. Despite high adoption, 70% of SMB owners report needing more training to use AI effectively, creating a skills gap that Thryv positions itself to address.

Key figures

Survey sample size
561
Smb needing training
70%
Thryv global customers
200,000+
Ai adoption rate us smb
66%
Smb prefering ai over hire
46%
Smb reporting revenue gain
70%
Ai adoption rate prior year
55%
Smb reporting cost reduction
55%
Smb spending at least 100 month
53%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.