Widmer Brothers Launches “Stay Sunny” Campaign, a Full Brand Refresh Across Its Portfolio
Widmer Brothers Brewing, a subsidiary of Tilray Brands, launched a 'Stay Sunny' brand refresh for its Hefe portfolio, introducing new packaging, two new beers (Hefe Light and Timbers Pils), and a significant marketing campaign in the Pacific Northwest. The new Hefe Light is a 4% ABV, low-calorie version of the flagship Hefeweizen, while Timbers Pils is a Northwest-style pilsner tied to the brand's partnership with the Portland Timbers.
Key figures
- Abv hefe light
- 4%
- Price point new packs
- under $10
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