Wrangler® Introduces Toughlite™: Next Gen Denim Engineered to Be Lighter, Built to Last
Wrangler launched Toughlite, a next-generation performance denim designed to be lighter and more flexible while retaining the brand's signature durability. The new fabric is up to 20% lighter than traditional 14.75 oz heavyweight denim and is constructed from a 99% cotton and 1% elastane blend for enhanced airflow and comfort.
Key figures
- Product price
- $69.99
- Baseline weight
- 14.75 oz
- Weight reduction
- up to 20%
- Material composition
- 99% cotton, 1% elastane
AI analysis
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