Global Study: Fueled by AI, CTV Fraud Schemes Surge 140% Globally
DoubleVerify released its 2026 Global Insights report revealing a 140% year-over-year surge in AI-fueled CTV fraud schemes, reinforcing the critical need for ad verification. The report found that unprotected campaigns see fraud rates near 9% compared to less than 1% in DV-protected environments, with potential losses of $1.8 million per billion impressions.
Key figures
- Fraud surge yoy
- 140%
- Bot fraud share na
- 82%
- Consumers surveyed
- 22,000
- Marketers surveyed
- 2,000
- Fraud rate protected
- < 1%
- Fraud rate unprotected
- nearly 9%
- Distinct bot attacks 2025
- 50+
- Fraudulent apps growth yoy
- 10x
- Data center fraud share apac
- 98%
- Fraud cost per billion impressions
- $1.8 million
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.