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Choice Hotels International Unveils New Technologies and AI-Powered Solutions to Help Owners Capture More Demand and Operational Excellence

$CHHPress releaseMay 7, 2026, 9:30 AM ETRead the release

Choice Hotels International unveiled a suite of new AI-powered technologies and strategic partnerships with Amazon Web Services and Salesforce designed to help franchise owners drive revenue and improve operational efficiency. The new product lineup includes Choice Hotels Business Direct for SMB bookings, EasyBid for group sales, CHARLIE for staff coaching, and RAISE for rate management.

Key figures

Brand count
22
Rooms count
650000
Hotels count
7500

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.