Build-A-Bear Debuts Its First-Ever Wearable Plush as It Expands into Three New Categories

Build-A-Bear launched its Summer Stuff You Love collection, expanding into three new categories including Slushie Plushies, which feature a wearable format with optional crossbody straps. The lineup also introduces Mashimals, combining animals with objects like coolers and sandcastles, and Beary Goods, a pre-stuffed line featuring the brand's signature bear face.

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