General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools
General Mills partnered with Universal Products & Experiences to launch the “Saved by the Box Tops” campaign, reuniting the cast of “Saved by the Bell” to celebrate the 30th anniversary of the Box Tops for Education program. The campaign includes retro packaging on select General Mills brands like Cheerios and Annie’s, along with a commitment to award $10,000 each to 30 schools in need for the upcoming academic year.
Key figures
- Revenue
- 18000000000
- Guidance
- N/A
- Donation per school
- $10,000
- Box tops total raised
- $1 billion
- Schools donated count
- 30
- Joint venture net sales
- $1 billion
AI analysis
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