The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
Boston Beer Company introduced LYTT Electric Coolers, a 15% ABV malt-based RTD packaged in glow-in-the-dark, lightbulb-shaped containers. The product rolls out in mid-May 2026 across Florida, Illinois, Ohio, Texas, and Washington, featuring six flavors including Strawberry Rita and Long Island Iced Tea.
Key figures
- Abv
- 15%
- Flavor count
- 6
- Container volume
- 200 mL
AI analysis
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