Forrester’s 2027 Budget Planning Guides: After A Year Of Caution, Business And Tech Leaders Are Ready To Invest Again
Forrester released its 2027 Budget Planning Guides, reporting that over 80% of business and technology leaders expect budget increases in the next 12 months following a period of caution. The survey of 2,600 decision-makers found widespread optimism, with 82% of technology leaders and 91% of marketers anticipating budget growth.
Key figures
- Survey participants
- 2600
- Tech dm expect increase
- 82%
- Marketers expect increase
- 91%
- Leaders expect budget increase
- 80%
- Leaders expect 10pct plus growth
- 25%
- Cx leaders expect 5pct plus growth
- 55%
- Cx leaders expect 5pct plus growth prior year
- 39%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.