MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Markets
MRI-Simmons, a majority-owned joint venture of NIQ, launched its new Streaming + Local Study to provide granular consumer insights across 205 U.S. markets. Combining data from the Cord Evolution and Local Flex studies, the offering tracks viewing behaviors across more than 180 streaming services and analyzes over 8,000 brands.
Key figures
- Variables
- 300
- Local markets
- 205
- Brands analyzed
- 8000
- Psychographic traits
- 1000
- Streaming services tracked
- 180
AI analysis
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