MASTERBEEF GROUP Announces Strategic Franchise Partnership to Introduce Premium Thai Tea Beverage and Dessert Franchise in Hong Kong and Macau
MasterBeef Group entered a franchise agreement to develop and operate a premium Thai tea beverage and dessert brand in Hong Kong and Macau. The company plans to open three outlets within 24 months, aiming to diversify into a higher-margin category while complementing its core Taiwanese hotpot and barbecue operations.
Key figures
- Rollout period months
- 24
- Existing restaurant outlets
- 12
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