China's ~$900B Live-Commerce Market Now Approaches US E-Commerce Scale
NielsenIQ released a global report titled 'The Commerce Revolution: Where East Meets West,' highlighting that China's live-commerce market reached roughly $900 billion in 2025, approaching the scale of the entire US e-commerce market. The report notes that while APAC accounts for 55% of global e-commerce, roughly 67-68% of consumers in North America and Europe have never purchased via social media.
Key figures
- Countries with operations
- 90
- Global consumer spend coverage usd
- $7.4 trillion
- Global population coverage percent
- 82
AI analysis
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