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DICK'S EXPANDS ITS INVESTMENT IN WOMEN'S SPORTS WITH COOKIE JAR & A DREAM STUDIOS' "LIFE IN THE W" DOCUMENTARY SERIES ON ESPN

$DKSPress releaseJul 20, 2026, 1:24 PM ETRead the release

DICK'S Sporting Goods' in-house studio, Cookie Jar & A Dream Studios, announced the upcoming premiere of 'Life In the W,' a six-episode documentary series following WNBA stars A'ja Wilson, Napheesa Collier, and DeWanna Bonner. Produced in collaboration with UNINTERRUPTED and LeBron James, the series debuts July 24 on ESPN, marking the one-year anniversary of DICK'S expanded multiyear partnership with the WNBA which runs through the 2028 season.

Key figures

Episode count
6
Partnership end year
2028
Wnba season anniversary
30

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