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Target Helps Students Head Back to School and College with Style and Savings

$TGTPress releaseJul 22, 2026, 6:01 AM ETRead the release

Target is launching its back-to-school and back-to-college campaigns with discounts up to 30% on select items and 95% of school supply deals priced at or below last year's levels. The retailer will host in-store events in 2,000 locations on Aug. 8 for school students and nearly 150 stores on Aug. 16 for college students to drive foot traffic and engagement.

Key figures

Promo end date
Aug. 1
Max discount pct
30%
Promo start date
July 26
School event store count
2000
College event store count
150
Supply deals vs prior year
95%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.