Mattel and Lucha Libre AAA® Announce Worldwide Licensing Partnership
Mattel signed a multi-year licensing agreement with Lucha Libre AAA to produce a new line of action figures, expanding its existing WWE toy portfolio. The AAA collection is scheduled to launch in Fall 2027 and will feature stars like Psycho Clown and Mr. Iguana, leveraging AAA's growing viewership which reached 4.3 million views for a recent event.
Key figures
- Wwe rank
- #1 ranked action figure in 2025
- Triplemania views
- 4.3 million views in 24 hours
- Triplemania peak viewers
- 614000
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