VEON's Banglalink Demonstrates the Power of Digital Ecosystems with Record FIFA World Cup 2026 Engagement
VEON's Banglalink subsidiary reported record engagement on its Toffee digital entertainment platform during the FIFA World Cup 2026, generating 2 billion live watch minutes and 20 million monthly active users over the 39-day tournament. The platform handled a peak concurrency of 1.5 million viewers, with the final match driving 180 million watch minutes and 8 million views, including significant usage on connected TVs.
Key figures
- Total views
- 200000000
- Peak concurrency
- 1500000
- Ad partner brands
- 25
- Final match views
- 8000000
- Live watch minutes
- 2000000000
- Monthly active users
- 20000000
- Ad inventory sold percent
- 80
- Final match watch minutes
- 180000000
- Final match unique viewers
- 1500000
- Unique viewers fifa channels
- 6600000
- Connected tv viewership percent
- 23
AI analysis
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