Radisson Hotel Group and Accenture Redefine Travel Discovery on ChatGPT
Accenture collaborated with Radisson Hotel Group to launch an AI-powered hotel discovery app within ChatGPT, enabling travelers to search over 1,000 properties via natural conversation. The solution utilizes Accenture’s AI Merchant Center and MCP accelerator to deliver live rates and inventory, advancing Radisson's 'agentic commerce' strategy.
Key figures
- Revenue
- $70 billion
- Accenture clients
- 9000
- Accenture employees
- 799000
- Radisson total hotels
- 1,600
- Travelers open to ai pct
- 87%
- Radisson properties in app
- 1,000+
- Travelers ai influenced spend pct
- 71%
AI analysis
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