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Sally Beauty Brings Back COLORfest with New Product Launches and an Immersive Campus Tour This Fall

$SBHPress releaseJul 28, 2026, 9:02 AM ETRead the release

Sally Beauty is bringing back its COLORfest campaign this fall with hundreds of new product launches and a 5-stop college campus tour in partnership with Her Campus Media. The campus tour kicks off August 18 in Florida with additional stops in Alabama and Texas, featuring free events with product discovery, giveaways, and consultations from Sally Experts.

Key figures

Gift bag value
over $100
Campus tour stops
5

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