Liaison Rebuilds Higher-Education Outreach Around Account-Based Marketing with ZoomInfo
ZoomInfo highlighted how customer Liaison utilized its platform to shift from one-to-one outreach to account-based marketing across over 1,200 campuses. By combining demographic and buying-signal data, Liaison can now target entire institutional buying groups, integrating these audiences directly into HubSpot for follow-up.
Key figures
- Programs served by liaison
- 40000
- Zoominfo database contacts
- 500000000
- Zoominfo database companies
- 100000000
- Campuses targeted by liaison
- 1200
AI analysis
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